First Together Visual Identity Process
I have worked on brands large (e.g., university initiatives) and small (e.g., independent entrepreneurs). Here’s a quick walkthrough of my process for one of the brands I’ve developed over my decade-long graphic design freelancing career.
Define
The Carnegie Mellon University Advising Resource Center asked me to design their initiative for first generation students. My first step was to define the demographic I would be representing through my visual identity.
Discover
The second step was to begin interviewing first generation kids at Carnegie Mellon to better understand their demographic.
Develop
After several pages of sketching, I presented the clients with four low-fidelity concepts with from they could choose and revise.
Deliver
After iterating on the chosen logo in Adobe Illustrator, and incorporating the CMU color palette and typeface, the last step was to present the design to the client, using Illustrator files, mockups, and a style guide.
